Packers' First Game in London Sets Record for TV Viewers
The NFL reported said today that the Green Bay Packers game against the New York Giants in London on October 9th set a new record for an internationally-televised NFL game.
Packers in London was 5.5 million viewers* (TV+Digital) – making it NFL Network's most-watched International Series game on record (2016-present).
The 5.5 million viewers for Giants-Packers on TV and Digital up +55% versus last year's Week 5 matchup in London between the New York Jets and Atlanta Falcons.
Digital streaming across NFL digital platforms (including NFL+) delivered an average minute audience of 299K – up +22% versus Jets-Falcons last year and the highest digital AMA on record for an NFL Network International Series game.
The streets of London were crawling with Packers fans in gold foam cheeseheads and green jerseys. The game was the first time that the Green Bay Packers played a regular season game outside of the United States. Previously, the Packers had played pre-season games over the last 25 years in Winnipeg, Toronto and Tokyo.
With the Packers completing their first game, the NFL has officially had all 32 teams play a regular season game outside of the United States.
Rock Music Life will be interviewing Packers fans who made the trek across the Atlantic about how the experience went (despite the 4th quarter loss to the Giants).